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Martin Roll

Global Family Business
& Family Office Expert
Senior Advisor, McKinsey
INSEAD Distinguished Fellow

Family Business, Strategy, Brand Marketing & Leadership
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Martin Roll is an experienced global business strategist, senior advisor and facilitato to Fortune 500 companies, Asian firms, family-owned businesses, and family offices.He advises clients on strategy, leadership, transformation, stewardship, succession, governance, professionalization, ownership, impact, and other critical topics for longterm, inter-generational success.

Martin counsels business families on their legacy building, including crafting and executing a carefully curated balance between past, present, and future which typically characterizes successful family-owned businesses.He works across multi-generational situations and complex challenges in all types of cultures globally.

He has deep expertise and experience with most types of business family dynamics, multi-generational and next-generation challenges, and long-term planning and strategy situations.

Senior Advisor to McKinsey & Company focusing on global family business & family office topics.Advisor to several global boards and prominent business families, and a mentor for next-generation leaders in business families, start-ups, and high-growth companies.

Distinguished Fellow (family business & family office), editor & host of the “INSEAD Family Business Podcast”, and an Entrepreneur in Residence at INSEAD Business School.
He has mentored more than 750+ individual next generations from global business families and family offices in private, confidential 1:1 conversations (1,300+sessions), and runs a successful INSEAD Next Gen Mentoring program for 100+
participants across the world every year.

Martin is a highly accomplished keynote speaker at global conferences, an experienced conference moderator and an executive workshop facilitor. He is faculty at the Wealth Management Institute teaching courses for family
offices and developing leaders and talents from global family businesses, family offices and the growing family office ecosystem in Asia.
He is a Visiting Professor at China Europe International Business School (CEIBS) teaching courses in family business and family offices. Teaches MBA, EMBA and Executive Education programs at Nanyang Business School and is a frequent guest lecturer at leading global business schools. He has been teaching luxury brand management and strategy at the LVMH
Management Academy (Singapore Management University, SMU).

Afaculty and keynote speaker at The Harvard Project for Asian and International Relations (HPAIR) – a student-run organization of Harvard University.

He is the author of the global bestseller “Asian Brand Strategy” (2015) and co-author of “The Future of Branding” (2016) Family Business Strategy (2025) and Family Office Strategy (2025).
Martin has lived in Asia for two decades and serves clients on all continents.

Leadership In The 21 Century: Next Generation Leadership

Leadership in the 21st century will be influenced by constant change. Next generation leadership will have to deal effectively with multiple demanding global challenges spanning from geopolitical volatility, technological disruptions, economic and political uncertainty, the rise of new challengers like China and shifting demographics to name a few.

Implications for next generation leaders are how to balance their short- and long-term lens, building resilience and character, how to keep a horizontal and vertical outlook, balance global perspectives & local insights, and how to lead from a strong strategic compass.

Martin Roll will demonstrate how successful leaders develop and employ 6 important strategic skills and personal traits which will help them to lead with clarity through turbulent times: Purpose, Resilience, Networks, Long-term lens, Adaptation & Agility, and People & Culture.

The success of Next Generation Leaders will be defined by their ability and willingness to drive a powerful transformation agenda: Daring, Bold & Different.

This talk will address the following themes:

  • The essence of Next Generation Leadership
  • From Old to New Economy
  • The 6 Next Generation Leadership Traits
  • Transition and transformation of leadership
  • New ways of leading in a culturally diverse world
  • Engaging and leveraging the new workforce
  • Lead with impact
branding

Building successful global brands is – and will be – critical for the rapidly increasing number of Asian champions on the global stage. Martin Roll provides a compelling and practical roadmap on how to do this based on his extensive experience advising Asian corporations.’
-Dominic Barton, Global Managing Director, McKinsey & Company

Building brands have become a C-suite topic in Asia as Asian firms seek to globalize. Martin Roll provides a compelling framework, clear guidelines and multiple insights into successfully brand marketing. A must read for anyone interested in the rise of Asia from the leading expert.
-David Aaker, Vice-Chairman of Prophet, author of Aaker on Branding

‘Martin Roll’s Asian Brand Strategy provides superb motivation and substance into Asian brands and branding. It offers invaluable inspiration and guidance into one of the hottest areas of marketing.’
-Kevin Lane Keller, Professor of Marketing, Tuck School of Business

Branding is the hottest topic in marketing! Martin Roll describes all the key opportunities and challenges that Asian firms need to further challenge their Western competitors. As the leading expert on Asian brands, Martin Roll brings a unique knowledge and experience that make his book a must read for all global marketers!
–Dominique Turpin, President of IMD Business School

‘An insightful look into branding as a strategic tool for Asian companies – Asian Brand Strategy by Martin Roll is a brilliant, incisive read. A treasure of ideas and case studies, this compelling new book discusses the challenges Asian corporations face to stay relevant in today’s dynamic, global market.’
–N. R. Narayana Murthy, Founder, Infosys

Asian Brand Strategy is an important handbook for Asian executives aspiring to build strong brands. It provides a solid foundation for future success in the global market place.
–John A. Quelch, Charles Edward Wilson Professor of Business Administration, Harvard Business School

Management specialties: Leadership, Strategy, Change & Transformations, Digital Transformation, Innovation, Branding & Marketing, Business Family Transformation & Transition, Business Coaching, C-level Mentoring, Business Consulting, China, Asia & Emerging Markets.
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Martin Roll