Rachel Botsman

Leading Thinker on Trust in the Modern World

Trust, Branding, Consumer Trends, Corporate Culture

Leading thinker and author on trust in the modern world.

Rachel Botsman is an author, designer, and lecturer renowned for her work on trust and societal change. A leading expert in the field, she has written three influential books—What’s Mine Is YoursWho Can You Trust?, and How to Trust & Be Trusted—translated into 14 languages. She has been recognized as one of the world’s top 30 most influential management thinkers and honoured as a Young Global Leader by the World Economic Forum.

As a former Trust Fellow at Oxford University, Rachel teaches leaders and entrepreneurs how to navigate trust in technology, work cultures, and society. Her TED Talks have been viewed over five million times, and her insights regularly appear in the media, including The New York TimesWIREDHarvard Business Review and The Financial Times. She also engages with over 90,000 subscribers through her popular newsletter, Rethink with Rachel.

With a Fine Arts degree from the University of Oxford, Rachel brings her concepts to life into the realm of art and design. Her work reimagines historical artifacts to examine our evolving relationship with work and society. Roots of Trust, a surface reflections installation, will be exhibited at the London Design Biennale 2025.

Awards

Young Global Leader, World Economic Forum

World’s Top 30 Management Thinkers, Thinkers50

Top 100 Most Creative People in Business, Fast Company

Women of the Year, ‘The Progressive Voice’ InStyle

‘10 Ideas That Will Change The World’, Time

Breakthrough Idea Award, Thinkers50

Top 10 Most Influential Voices, LinkedIn

HR Most Influential Thinkers, HR Magazine

Top 20 Speakers in the World, Monocle

Finalist, CEO Book Awards

‘Change’ Book of the Year, Finalist, Business Book Awards

Interview of the Year, Finalist, British Podcast Awards

Business Podcast of the Year, British Podcast Awards

If you can’t trust those in charge, who can you trust? From government to business, banks to media, trust in institutions is at an all-time low. But this isn’t the age of distrust — far from it.

In this revolutionary book, world-renowned trust expert Rachel Botsman reveals that we are at the tipping point of one of the biggest social transformations in human history — with fundamental consequences for everyone. A new world order is emerging: we might have lost faith in institutions and leaders, but millions of people rent their homes to total strangers, exchange digital currencies, or find themselves trusting a bot. This is the age of “distributed trust,” a paradigm shift driven by innovative technologies that are rewriting the rules of an all-too-human relationship.

If we are to benefit from this radical shift, we must understand the mechanics of how trust is built, managed, lost, and repaired in the digital age. In the first book to explain this new world, Botsman provides a detailed map of this uncharted landscape – and explores what’s next for humanity.

 

“Amidst a thousand tirades against the excesses and waste of consumer society, What’s Mine Is Yours offers us something genuinely new and invigorating: a way out.” —Steven Johnson, author of The Invention of Air and The Ghost Map

A groundbreaking and original book, What’s Mine is Yours articulates for the first time the roots of “collaborative consumption,” Rachel Botsman and Roo Roger’s timely new coinage for the technology-based peer communities that are transforming the traditional landscape of business, consumerism, and the way we live. Readers captivated by Chris Anderson’s The Long Tail, Van Jones’ The Green Collar Economy or Malcolm Gladwell’s The Tipping Point will be wowed by this landmark contribution to the evolving ecology of commerce and sustainability.