That was at the heart of futurist Tracey Follows’ recent keynote, Human. Machine. Meaning. Marketing in the Age of AI, for Farner Consulting’s Foresight Session 2026.

“Tracey Follows’ keynote was a standout moment at the Foresight Session 2026. She offered a thought-provoking perspective on how AI is reshaping marketing, influence and meaning—and gave our audience plenty of valuable insights to take away. Her contribution was extremely well received and added real depth to the programme.”

– The Foresight Session team, Farner Consulting

As organisations race to understand what AI means for their customers, brands and communications, Tracey brings a fascinating human perspective to the conversation exploring not just what the technology can do, but what it means for us.

A timely keynote for leadership, marketing and communications audiences navigating the next phase of AI.

Tracey Follows is a globally recognised futurist whose work has evolved from just analysing trends to building an entirely new world framework for the synthetic age.

Global Futurist | Founder of Futuremade and Me:chine Institute | Global Gurus Top 30 Futurist | Forbes Top 50 Female Futurist

Tracey’s original concepts, which include the Me:chine Self (the synthesis of the machinable and unmachinable self that inhabits a machinic world) have positioned her as one of the most distinctive futures thinkers redefining human agency, sovereignty, and personhood for the decades ahead. And her award-winning podcast is now broadcasting the Me:chine Dialogues.

She continues to advise a wide range of organisations across sectors and industries as diverse as pensions, asset management, housing, defence and security, grocery, formula one, property, finance and delivered a standout project on The Future of Health 2040 in Canada.

Tracey is the author of The Future of You and host of the award-winning podcast of the same name (winning Best Tech Show, Independent Podcast Awards 2023). Her new major work, Me:chine, extends her philosophical system into a practical and educational framework – forming the foundation of a new curriculum for identity and agency in the synthetic century.

Across her career, Tracey Follows has moved beyond trend commentary to create a generative worldview that helps leaders and institutions understand not only where the world is heading, but who we must become to inhabit it.

Tracey Follows is available for international conferences through Connect Speakers Bureau.